We share relevant information only with those parties entrusted with the processing ofyour account and the fulfilment of your order. We have established procedures toprotect your privacy.

Credit and debit card transactions are subject to routine searches from time to time.We undertake these searches in association with licensed credit agencies to detectand prevent fraud. Credit and debit card transactions are processed by WorldPaywhose privacy policy is available on their website.

From time to time we may pass information to outside research companies whom weask to contact you directly for your opinions on our products and services. We providethem with only the information they need to perform their function, and anycommunication will clearly show our company name.

From time to time we may pass names and addresses only to a mailing company forposting our catalogues bearing our company name on our behalf. This company willnever use the information to post material that was not provided by us.

We only obtain information from you when you enter it on the ordering page, and weonly request the information that is required to efficiently process your order. Theentries marked with a * are required to allow us to process your order, other items areoptional but are useful in the event that we need to contact you about your order.

The only other item of information that is collected automatically is the IP addressused for your current Internet connection session (this is for security and fraud prevention purposes only).

When you complete your order you can choose to receive occasional emailnewsletters. This is an opt-in email list, meaning that you must tick the box to join thelist (the default is ticked). You can easily remove yourself from this list at any time.

We may occasionally share our email list with other businesses within our groupoffering products or services that we feel may be of interest and relevance to ourcustomers. We will only share your email address, never any other details.Data

We collect about you

Personal data, or personal information, means any information about an individualfrom which that person can be identified. It does not include data where the identityhas been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about youwhich we have grouped together as follows:

• Identity Data includes first name, last name, username or similar identifier, title, dateof birth and gender.
• Contact Data includes billing address, delivery address, email address and telephonenumber.
• Transaction Data includes details about payments to and from you and other detailsof products and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser typeand version, time zone setting and location, browser plug-in types and versions,operating system and platform, and other technology on the devices you use toaccess this website.
• Profile Data includes your username and password, purchases or orders made byyou, your interests, preferences, feedback and survey responses.
• Usage Data includes information about how you use our website, products andservices.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences. We also collect, use and shareAggregated Datasuch as statistical or demographicdata for any purpose. Aggregated Data could be derived from your personal data butis not considered personal data in law as this data willnotdirectly or indirectly revealyour identity. For example, we may aggregate your Usage Data to calculate thepercentage of users accessing a specific website feature. However, if we combine orconnect Aggregated Data with your personal data so that it can directly or indirectlyidentify you, we treat the combined data as personal data which will be used inaccordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexualorientation, political opinions, trade union membership, information about your health,and genetic and biometric data). Nor do we collect any information about criminalconvictions and offences.

How we use your personal information.

We will only use your personal data when the law allows us to. Most commonly, wewill use your personal data in the following circumstances:Where we need to perform the contract we are about to enter into or have entered intowith you.Where it is necessary for our legitimate interests (or those of a third party) and yourinterests and fundamental rights do not override those interests.

Where we need to comply with a legal obligation. Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending direct marketing communications to you via email or text message where we do not otherwise have the right to do so. You have the right to withdraw consent to marketing at any time by contacting uIn order to process your orderIn order to process any order, we require your details including your name, billing address, delivery address, telephone number and email address.

Your email addressis required as a means of identification to allow you to access the order placementarea of the site and so that you can be updated with the progress of your order. Your phone number is only used to contact you if there is an issue with your order.

All datais securely stored on our systems and is only distributed to third parties as set out below. Failing to provide adequate personal information for us to process your order could result in the inability to fulfil your order. More information can be found in our Terms and Conditions.

We do not and will not sell your details to any third party. However, we share your details with the following categories of companies necessary to fulfil our service andproduct requirements to you, as well as to optimise your experience of

Our Website:

Couriers - We work with UK Mail and DPD Local and one day courier services todeliver your order to you Payment service providers

• We work with PayPal and other providers to perform ourcontract with you Professional Service Providers
• We work with marketing agencies, website hosts,overflow print/embroidery partners, software services and customer relationship management systems in order to help us run our business effectively.
• In order to optimise our servicesWe may use your personal information to predict your purchase behaviour or to make product recommendations to you.

This information includes: Customer type (Business, Group or Team, Charity, School or Individual), which we request from you at the checkout stage The purpose of your order, if you select to inform us at the checkout stage.

• Your purchase history and basket items
• Your contact history with us Your payment information
• Your name and personal contact details
• Your device type or email client Processing for the purpose of optimising our services is carried out on the legal basis of legitimate interests.

Our legitimate interest in this case is the optimisation of ourservices in order to provide our customers with a better service and to improve our own efficiency.